Instagram hashtags help get your posts in front of the right people. They make your content easier to find and can bring you more followers and engagement. This guide will show you how to best use hashtags.
Simply posting on Instagram won’t get you noticed anymore. Hashtags can help your posts stand out and be seen by more people. When you use hashtags correctly, you can reach more customers and grow your brand.
Choosing the right social media platform is important. Instagram is currently the most popular and it’s great for building your business and getting leads. You can also link Instagram to your website to drive more people to your site.
In this guide, I’ll share the top hashtags for 2025 and some of the best hashtag tools you can use. I’ll also give you easy tips for getting the most out of hashtags on Instagram. Let’s make sure your posts reach the right audience and help grow your business.
Do Instagram hashtags still work in 2025?
Yes, Instagram hashtags still work. Even though some people say they are not that effective, at Santhya Infotech, we know that hashtags are a great way to get more people to see your posts.
But you need a good plan to use them well. Just using popular hashtags is not enough. You should know what your audience likes and use hashtags that match their interests. Mixing local hashtags with popular ones is a great way to reach more people and get more likes and comments.
A good hashtag plan is part of focusing on Instagram. To increase your reach and engagement, you should also focus on:
✅ Sharing great content
✅ Talking to your audience
✅ Having a complete and clear profile
✅ Posting at the right time
What are Instagram hashtags?
Instagram hashtags are words, phrases, or numbers that you put # in front of your post caption. They help group your posts and make it easier for people to find them.
Here’s an example of what hashtags can look like in a caption:
Top Instagram hashtags in 2025
1. Instagram Hashtags for Likes and Follows
#PhotoOfTheDay (797.3M)
#FollowForFollow (227.9M)
#smile (364.5M)
#LikeForLikes (374.6M)
#LikeForLike (328.2M)
#beautiful (661.0M)
#follow (560.9M)
#FollowBack (varies)
#LikeForFollow (varies)
#me (420.3M)
#likes (varies)
#FollowForFollowBack (varies)
#l (varies)
#FollowMe (528.5M)
#followers (varies)
#instagram (482.6M)
#instalike (374.6M)
#LikeForLikes (374.6M)
#f (varies)
#comment (varies)
#instadaily (444.0M)
#love (1.835B)
#myself (varies)
#fashion (812.7M)
#FollowForFollow (varies)
#PicOfTheDay (570.8M)
#photography (583.1M)
#bhfyp (varies)
2. Instagram Hashtags for Pet Lovers
#DogLife (varies)
#DogOfTheDay (varies)
#cachorro (varies)
#dogs (264.0M)
#DogLovers (varies)
#instapet (varies)
#cat (varies)
#dogstagram (varies)
#CatsOfInstagram (varies)
#pet (varies)
#catstagram (varies)
#animals (varies)
#animal (varies)
#DogLover (varies)
#DogOfTheDay (varies)
#love (1.835B)
#instagram (482.6M)
#PetLovers (varies)
#instadog (varies)
#puppy (varies)
#petstagram (varies)
#cute (569.1M)
#CatsOfInstagram (varies)
#pets (varies)
#dog (264.0M)
#doglover (varies)
#PetsOfInstagram (varies)
3. Instagram Hashtags for Travel Lovers
#explore (varies)
#travel (497.3M)
#photo (334.6M)
#wanderlust (varies)
#nature (525.7M)
#summer (454.2M)
#PhotoOfTheDay (797.3M)
#art (649.9M)
#PhotoOfTheDay (797.3M)
#beautiful (661.0M)
#trip (varies)
#photography (583.1M)
#TravelBlogger (varies)
#landscape (varies)
#instagood (1.150B)
#TravelPhotography (varies)
#naturephotography (varies)
#adventure (varies)
#instatravel (varies)
#travelgram (varies)
4. Instagram Hashtags for Fashion
#CurrentlyWearing (varies)
#fashion (812.7M)
#style (472.3M)
#FashionBlogger (varies)
#PicOfTheDay (570.8M)
#FollowForFollowBack (varies)
#smile (364.5M)
#fashiongram (varies)
#love (1.835B)
#bhfyp (varies)
#WhatIWore (varies)
#fashionista (varies)
#ootd (308.2M)
#StyleInspo (varies)
#fashionable (varies)
#FashionPhotography (varies)
#PhotoOfTheDay (797.3M)
#FollowBack (varies)
#FashionBlog (varies)
#LookGoodFeelGood (varies)
#fashionstyle (varies)
#BeautyDoesntHaveToBePain (varies)
#ShoppingAddict (varies)
#instastyle (varies)
#l (varies)
#FashionAddict (varies)
5. Instagram Hashtags for Fitness
#CrossFit (varies)
#fit (varies)
#PersonalTrainer (varies)
#FitnessMotivation (varies)
#exercise (varies)
#muscle (varies)
#gymlife (varies)
#HealthyLifestyle (varies)
#health (varies)
#lifestyle (varies)
#bodybuilding (varies)
#training (133M)
#sport (varies)
#workout (varies)
#healthy (varies)
#goals (varies)
#fitness (395.8M)
#motivation (229.1M)
#gym (varies)
#life (334.5M)
#FitFam (varies)
6. Instagram Hashtags for Giveaways
#ContestEntry (varies)
#GiveawayAlert (varies)
#WinItWednesday (varies)
#giveaway (varies)
#ContestAlert (varies)
#WinIt (varies)
#instagiveaway (varies)
#instacontest (varies)
#giveaway (varies)
#contest (varies)
#sweepstakes (varies)
#freebie (varies)
7. Instagram Hashtags for Reels
#fyp (varies)
#ReelsVideo (varies)
#instareels (varies)
#ReelsInstagram (varies)
#music (316.1M)
#reels (varies)
#VideoOfTheDay (varies)
#reelsinsta (varies)
#ReelsOfInstagram (varies)
#k (varies)
#bhfyp (varies)
#InstagramReels (varies)
#ForYouPage (varies)
#TikTokIndia (varies)
#HolaReels (varies)
#reelsteady (varies)
#disney (varies)
#ReelsIndia (varies)
#instareel (varies)
#ReelsBrasil (varies)
8. Instagram Hashtags for Foodies
#foodgasm (varies)
#PhotoOfTheDay (797.3M)
#healthy (varies)
#FoodPorn (229.4M)
#instadaily (444.0M)
#instagood (1.150B)
#restaurant (varies)
#FoodPhotography (varies)
#foodies (varies)
#delicious (varies)
#love (1.835B)
#homemade (varies)
#yummy (varies)
#food (391.9M)
#tasty (varies)
#FoodLover (varies)
#picOfTheDay (570.8M)
#FoodBlogger (varies)
#lunch (varies)
#foodie (varies)
#HealthyFood (varies)
#foodstagram (varies)
#dinner (varies)
#cooking (varies)
#instafood (varies)
How to Use Hashtags on Instagram
When you use hashtags, make sure they match your brand and your posts. Popular hashtags can get you more views, but they can also get lost because bigger accounts are also using them. If your brand isn’t the biggest in your niche, use some popular hashtags but also add specific hashtags (like your brand name or product) to help your content stand out to your ideal audience.
Remember, hashtags can only contain letters and numbers. They can’t contain spaces or special symbols.